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The Market of the soy products

The popularity of soy products is growing worldwide rapidly. In the U.S. soy cheese, milk, or mayonnaise are expensive twice than traditional, because are considered beneficial for health. In Russia, it is vise verse, the soy products are still "under suspicion" at the average consumer.

However, today, in the age of active promotion a healthy lifestyle and interest to healthy food has broken out with renewed vigor.

You have the opportunity to get acquainted with the situation in the market of soy products in the latest issue of the magazine “Food Promotion. Prod&Prod” in the article “Neither fish nor fowl”.

Russia, as in the past the U.S., Japan, Denmark and other countries, faced with the problem of deficiencies of animal protein in the diet of the most Russians. Meanwhile, the soy, according to the results of numerous studies in the countries, using it for food for a long time, is a valuable protein crop.

Even 100 years ago the market of soy products could offer consumer no more than two or three types of product lines, now the diversity of soy products’ tastes – milk, cottage and cheese are before the Russian buyer.

As it stated in the article, the market of soy products conventional can be segmented as follows: the market of soy, the market of soy products’ processing - butter, flour, textures, concentrate, isolate, meal for animal feed; the market of the ready soy products – soy mayonnaise, milk and cheese.

At the moment in the Russian Federation the soy’s planting is less than 10% of the total land area that are occupied under the oil-producing crops. The soybean yields are planning to increase by 15-20% in the future.

The consumers’ attitude to the transgenic or to the genetically modified foods that is associated with the soy primarily are influenced by their attitude to the this product (according to the OILWORLD)

The editorial staff is noted that the marketing tactics of the enterprises, providing to use the underlined “genetically pure” soy and soy products under their recaptures, is even more cautious among consumers and may lead to the rejection of the consumer to the soy’s products.

According to the author, it should be noted that with the development of food industry and the growing of food formulations’ complexity it will rapidly increase a range of products which might contain any ingredients derived from GM’s plants with using GM’s microorganisms.

Therefore, the sooner the enterprises will carry out the educational work with public; the sooner will be the calmer attitude of consumers to the label "GMO" presented on product’s labels.

The main feature of the last two years is the companies’ decision that were previously engaged in import of soy’s packaging, to retrain in fulfill producers, i.e. to work with their own grown of raw materials.

To learn more about what is soya, you can read in the article “Neither fish nor fowl” in the recent issue of the magazine "Food Promotion. Prod&Prod”. The freshest and the most relevant information only are in the sphere of food promotion.